Tuesday, 4 July 2017

Healthy Fast Casual Restaurants (USA)

Business Description: This restaurant concept offers appetizing food with healthy attributes.  Their menu features natural and fresh ingredients, whole grains, grass-fed beef along with vegetarian, reduced sodium, vegan, gluten free and low calorie options. All of their items are customizable to fit any customer’s unique needs. They disclose all of the ingredients and nutritional value that go into each item. Consumers are demanding healthier choices when dining out. They want fast, high quality and reasonably priced options. Healthy menu options have increased 30% of the Top 500 chain menus over the past two years. These factors indicate the gap is narrowing between what consumers say they want and their actual behavior when ordering from the menu. This concept is the Solution to the fast casual healthy segment.

Growth and Strategy:  They currently have multiple locations throughout the United States. This Company has developed a network of qualified franchise leads and is vigorously pursuing them. The Company has relied on direct marketing and lead generation, as well as monthly press releases and social media to attract potential Franchise Sales. The Company’s primary strategy would be to open 2-3 stores in specific demographic areas to jump-start the business.

Competitive Positioning: The Company has positioned itself as a leader in the Nutritional Fast Casual Market where the consumer is demanding their products. This restaurant concept fills the void in the current marketplace, with a management team with a combined experience of over 100 years in the food service industry. The trends clearly show that Big Brands such as McDonalds, Wendy’s, Taco Bell, etc. are all racing to change their menus by adding Healthy Choices to change the Consumer’s perception, but their brand identities are already fixed with consumers. This restaurant concept can take the market in a way the competition cannot easily transform their product without cannibalizing existing sales.


Sellers’ Objectives:

1.     To have the capital to rapidly expand the brand by building Company Managed Street Level Stores.
2.     To fast track the Franchising Model and jump-start National Growth.

The Transaction: The Company is seeking a partner to finance the growth objectives of the business. Building multiple stores in specific demographic areas to jump-start their brand presence.

History of Brand: The Company is a re-launch of an older version, whereas the current parent company purchased the assets in 2013 out of bankruptcy court.      
Financial Summary 

2020  proj by Seller
2019  proj by Seller
2018 proj by Seller
2017 est.by Seller
Adjusted EBITDA

Other Highlights
Team in Place
Years in
SIC Classification
5812, 6794

Direct All Inquiries to:
Gottesman Company
Refer to:  S-1865 RLF
Tel: 212-330-8010     Fax: 646-434-4557